THESOCIAL.NYC
so much wow
CREATIVE DIRECTION
Creating and managing brand identity and developing a lifestyle around physical locations.
A trailblazer with a bias toward innovation, and a desire for creative risk-taking.
Driving design thinking from ideation thru concept development, refinement, and execution building the brand through values and culture.
Defining brand experience, ensuring consistency across all guest touchpoints, tapping into innovation and experimentation, and seeking to establish an intangible, emotional connection between guests and the brand.
interior design / product design / web design and social media management / photography / filmmaking / graphic design / events / partnerships / art installations
Eyeswoon x Streebird
Press By Athena Calderone Covering Creative Direction.
The Boombox Wall was created to keep guests entertained while waiting for a table at a “no reservations” restaurant with each boombox containing personal stories of NYC Harlem by notable residents and celebrities. Street Artist brought in for credibility, plus interior design, furniture design, and all branding